Google sees benefits in corporate blogging

I recently came across an article that relates to the class's recent blog converation about the use of blogs in the workplace, specifically for promoting bottom-up change. Check it out here.  According to the article, shortly after Google's acquisition of Blogger, they instituted an internal blog for their employees.  Some of the employees' uses of the blog include "people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they're thinking about and what they're up to."  Sounds a lot like our class blog.  Of particular interest in the article is the mention of the emerging market of business enterprise blogging.  While many companies have the capabilities to institute a casual employee blogosphere, the demand for more formal  and functional systems is sure to increase in the future.  While this is somewhat different from our class's previous discussions about the possibility of blogging for profit, it is interesting to think about the value of having blog expertise with the increasing interest in blogs as business communication tools.